Course curriculum

    1. Introduction to Virtuous Marketing

    1. Managing Email Lists

    2. Email Types

    3. Working with Email Templates

    4. Understanding Email Settings

    5. Get to Know the Email Builder: Settings and Rows

    6. Get to Know the Email Builder: Content Blocks

    7. Managing Files and Attachments

    8. Testing and Previewing Emails

    9. Managing Email Subscription Preferences

    10. To Publish or Not to Publish?

    11. Understanding Email Targeting

    12. Scheduling and Sending Emails

    13. Split Testing for Success

    14. How Well Do You Know Virtuous Email?

    1. Understanding Form Types

    2. Creating a Lead Form

    3. Creating an Event Form

    4. Creating a Volunteer Form

    5. Creating a Giving Form

    6. Saving and Publishing Forms

    7. Form Confirmation Emails

    8. Embedding Your New Form

    9. Tips for Customizing Your Form

    10. What Is the Responsive Listener?

    11. Managing Gift Arrays and Smart Arrays

    12. Show what you know about Virtuous Forms

    1. Getting Started with SMS

    2. Avoiding Spam: Managing Opt-Ins and Opt-Outs

    3. Creating SMS Templates

    4. Default Responses

    5. Mass Texting and Targeting

    6. Reviewing Sent Messages

    7. How Well Do You Understand SMS?

    1. Course Final: Virtuous Marketing

    2. What's Next?

About this course

  • 36 lessons
  • 3 hours of video content

Your Course Instructor

Director of User Experience & Research Scott Richards

Scott is the Director of User Experience & Research at Virtuous, though he's been involved in nearly all facets of Virtuous over the years. Previously the head of training at WealthEngine, Scott has spent over a decade teaching a variety of nonprofits how to make the best use of technology solutions. Prior to becoming a trainer, he has spent time working with and for a number of nonprofit organizations over the years, stuffing envelopes for mailings, telefundraising, assisting with live events, and connecting with donors of all sorts.