Course curriculum

    1. Introduction to Virtuous Marketing

    1. Managing Email Lists

    2. Email Types

    3. Working with Email Templates

    4. Understanding Email Settings

    5. Get to Know the Email Editor

    6. Managing Image Files and Attachments

    7. Testing and Previewing Emails

    8. To Publish or Not to Publish?

    9. Understanding Email Targeting

    10. Scheduling and Sending Emails

    11. Split Testing for Success

    12. How Well Do You now Virtuous Email?

    1. Understanding Form Types

    2. Creating a Lead Form

    3. Creating an Event Form

    4. Creating a Volunteer Form

    5. Creating a Giving Form

    6. Saving and Publishing Forms

    7. Form Confirmation Emails

    8. Embedding Your New Form

    9. Tips for Customizing Your Form

    10. What Is the Responsive Listener?

    11. Managing Gift Arrays and Smart Arrays

    12. Show what you know about Virtuous Forms

    1. Course Final: Virtuous Marketing

    2. What's Next?

About this course

  • 27 lessons
  • 2.5 hours of video content

Your Course Instructor

Director of User Experience & Research Scott Richards

Scott is the Director of User Experience & Research at Virtuous, though he's been involved in nearly all facets of Virtuous over the years. Previously the head of training at WealthEngine, Scott has spent over a decade teaching a variety of nonprofits how to make the best use of technology solutions. Prior to becoming a trainer, he has spent time working with and for a number of nonprofit organizations over the years, stuffing envelopes for mailings, telefundraising, assisting with live events, and connecting with donors of all sorts.